Emotionally Attached

These powerful words struck me. Much to look forward, but direction, we will see. Ideas are cluttering my world, so many paths believed to be the correct one. People wonder when can I see my future.

Purpose in doing research for Advertising

Many of us whom are inspired by the way society acts, can learn from David Ogilvy. His life story has filled mine with a search to a calling. Today I write to those looking to fill the gaps in your search. Now come on, do not ignore that gut feeling that is overtaking the core of your right hemisphere cerebral cortex. As you well know we are embarking on a curious journey of visual impact that needs tons of attention to detail.  However by the end of these brief words you will learn a valuable fact that might be hidden in the left hemisphere of your brain.

Networking Information

The secret to networking lies in a natural self-confidence. Everyday we come in contact with opportunities to break free of continuity. There is a saying, which argues to “never judge a book by its cover”. People in different social stratospheres adhere to this philosophy when conducting business. I do not speak of professionalism, what I intend to clarify is the need to listen to the power of moments. 

Has Branding overthrown Positioning

  In the previous meeting we stressed the importance of research in order to identify who you are as a company. Also to ascertain where you stand amongst your competitors, with strengths and weaknesses becoming a primary concern.  Just remember that the consumers are still the main focus in any business. Now that you have analyzed the prospective market you wish to enter, we will compare branding with positioning.

Media research dead on

In today’s economic model, media continuously bombards consumers. The fact is that little space has been left where we cannot be affected by it.  To counter the clutter effect Ad agencies have turned to more creative ways on how to engage consumers. The problem with creativity is the misguided efforts for emotional persuasion, been that it does not necessarily translate into effective ad campaigns.