Has Branding overthrown Positioning

  In the previous meeting we stressed the importance of research in order to identify who you are as a company. Also to ascertain where you stand amongst your competitors, with strengths and weaknesses becoming a primary concern.  Just remember that the consumers are still the main focus in any business. Now that you have analyzed the prospective market you wish to enter, we will compare branding with positioning.

Media research dead on

In today’s economic model, media continuously bombards consumers. The fact is that little space has been left where we cannot be affected by it.  To counter the clutter effect Ad agencies have turned to more creative ways on how to engage consumers. The problem with creativity is the misguided efforts for emotional persuasion, been that it does not necessarily translate into effective ad campaigns.