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Monday, February 20, 2012

Negotiating and advertising in politics interview

 Elections are around the corner. All political camps have geared up in order to help their candidates to achieve a win. Therefore today we will be speaking on the negotiations that occur between advertising and politics. I take great pleasure in interviewing political analyst Ricardo Franco Colon. He holds the position of “Lead Press Secretary”, for Puerto Rico House Representative Elizabeth Casado.. Which allows him to be involved and deal directly in all negotiations regarding advertising for his Superiors.

Wednesday, January 18, 2012

Financial Accuracy

Today, I found the true meaning of economical value. Phones calls filtering in by the thousands the vultures buying and selling. All we can do is watch as a houses are being sold and bought. The desert that we see in the movies has become an a joke. Revenue streams have run dry. How many of us have gone through or know someone who has experiences this unpleasant scenario?

Friday, January 6, 2012

Economic or Financial Wisdom Maybe Not


I believe in limits of what one may claim knowledge of. Therefore, I will not be a Guru in the financial or economic teachings. In this trail and error economy we share, I keep making the same mistake, which is trusting too much in others. It seems I have been eating my own dog pile of manure, in allowing others to control my financial reports. Now look at where I stand in debt, no financial plan to rescue me, left out to suffocate. It’s outrageous how the people who created the crisis are recuperating. Mean while, us the constituents, who have the burden of repaying their debts are allowed no relief.

Tuesday, December 13, 2011

Emotionally Attached

These powerful words struck me. Much to look forward, but direction, we will see. Ideas are cluttering my world, so many paths believed to be the correct one. People wonder when can I see my future.

Monday, November 28, 2011

Purpose in doing research for Advertising


Many of us whom are inspired by the way society acts, can learn from David Ogilvy. His life story has filled mine with a search to a calling. Today I write to those looking to fill the gaps in your search. Now come on, do not ignore that gut feeling that is overtaking the core of your right hemisphere cerebral cortex. As you well know we are embarking on a curious journey of visual impact that needs tons of attention to detail.  However by the end of these brief words you will learn a valuable fact that might be hidden in the left hemisphere of your brain.

Tuesday, November 8, 2011

Networking Information


The secret to networking lies in a natural self-confidence. Everyday we come in contact with opportunities to break free of continuity. There is a saying, which argues to “never judge a book by its cover”. People in different social stratospheres adhere to this philosophy when conducting business. I do not speak of professionalism, what I intend to clarify is the need to listen to the power of moments. 

Wednesday, October 26, 2011

Has Branding overthrown Positioning




  In the previous meeting we stressed the importance of research in order to identify who you are as a company. Also to ascertain where you stand amongst your competitors, with strengths and weaknesses becoming a primary concern.  Just remember that the consumers are still the main focus in any business. Now that you have analyzed the prospective market you wish to enter, we will compare branding with positioning.